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Pierre's introduces Lactose Free Premium Ice Cream

Cleveland, OH – January 18, 2012 – Pierre’s Premium Ice Cream’s signature rich and creamy taste is now available – lactose free!

Pierre’s is adding two flavors of Lactose Free Premium Ice Cream – Vanilla and Chocolate – to its famous assortment of delicious and innovative ice creams and frozen treats…satisfying even those who typically avoid ice cream due to an intolerance to lactose.

Lactose intolerance is caused by a body’s inability to break down the natural sugars or lactose naturally contained in dairy products. Pierre’s Lactose Free Premium Ice Cream is made with the freshest, finest ingredients along with a lactase enzyme, which breaks down the lactose in the ice cream.

Pierre’s Lactose Free Premium Ice Cream, available at most stores where Pierre’s products are sold, is packaged in specially designed red Pierre's Premium Ice Cream containers. The containers feature the words Lactose Free printed in a pattern along the lid rim along with a bright yellow Lactose Free logo located just above the scoop.

The new flavors join the lineup as Pierre’s celebrates its 80^th year in 2012. The Cleveland-based ice cream company first opened in 1932. Beginning with three flavors, French Vanilla, Swiss Chocolate and Strawberry, Pierre’s now produces over 55 unique flavors and sells over 235 different products.

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